Sales

Are you a marketeer, and does it frustrate you that sales aren’t following up on the leads? Or are you a salesperson and frustrated that marketing keeps sending through this large amount of unqualified leads that take a lot of your time to follow up?

Knowing what smarketing is about and what benefits you get from it is one thing. But now, how do you work in a smarketing way? What is needed to implement smarketing processes? You will discover all about it in this article.

A good collaboration between marketing and sales seems to remain a fairy tale for many companies. Nonetheless, aligning your sales and marketing into one team - the smarketing team - is one of the best decisions you could ever make. Research has even shown a smarketing team leads to higher revenue at lower costs, discover all about it.