Marketing

Most companies assign the responsibility of managing and defining the brand identity to the marketing or communication team. As a result, these teams will define branding guidelines and policies everyone needs to follow strictly; however, are these in line with your company culture? And don’t you lose authenticity in your content because of these?

And the most critical question is, can these rules adapt quickly to changing market conditions?

This is last part of my blog series about the book “Does Your Brand Care?” by Isabel Verstraete. As a quick reminder: the CARE principles stand for collaboration, agility, reliability and empathy.

In this article, I’ll zoom in on the last pillar: empathy. Please continue reading to discover more about it.

This is part three of my blog series about the book “Does Your Brand Care?” by Isabel Verstraete. As a quick reminder: the CARE principles stand for collaboration, agility, reliability and empathy.

In this article, I’ll zoom in on the third pillar, reliability. Please continue reading to discover more about it.

This is part two of my blog series about the book “Does Your Brand Care?” by Isabel Verstraete. As a quick reminder: the CARE principles stand for collaboration, agility, reliability and empathy.

In this article, I’ll zoom in on the second pillar, agility. Please continue reading to discover more about it.

In the book “Does Your Brand Care?”, the author – Isabel Verstraete – emphasises the importance of four pillars you should consider when leading a company, whether you’re in marketing or not. These four pillars are collaboration, agility, reliability and empathy or short CARE.

In this article, I’ll zoom in on the first pillar, collaboration. Please continue reading to discover more about it.