Marketing

Are you a marketeer, and does it frustrate you that sales aren’t following up on the leads? Or are you a salesperson and frustrated that marketing keeps sending through this large amount of unqualified leads that take a lot of your time to follow up?

During the two-day Marketing congress of BAM, we got a quick plunge into what this probably will look like. In this edition, the main tracks were Meaningful Marketing, Inclusive Diversity and Martech. Discover our favourite talks that align with what we stand for and believe in with Bjièn.

Knowing what smarketing is about and what benefits you get from it is one thing. But now, how do you work in a smarketing way? What is needed to implement smarketing processes? You will discover all about it in this article.

A good collaboration between marketing and sales seems to remain a fairy tale for many companies. Nonetheless, aligning your sales and marketing into one team - the smarketing team - is one of the best decisions you could ever make. Research has even shown a smarketing team leads to higher revenue at lower costs, discover all about it.

If you talk about Agile Marketing, many marketers think of SCRUM, Kanban, iterative sprints of x number of weeks, stand-ups and weekly meetings, service tickets in tools like JIRA, and others. So mostly about the ceremonies and frameworks. Unfortunately, this is not Agile Marketing - these are practices some companies and individuals have installed to make it easier to work Agile.

In this article, I will explain what Agile Marketing is in a comprehensible way for everyone. Continue reading to discover more.