Lean

If you talk about Agile Marketing, many marketers think of SCRUM, Kanban, iterative sprints of x number of weeks, stand-ups and weekly meetings, service tickets in tools like JIRA, and others. So mostly about the ceremonies and frameworks. Unfortunately, this is not Agile Marketing - these are practices some companies and individuals have installed to make it easier to work Agile.

In this article, I will explain what Agile Marketing is in a comprehensible way for everyone. Continue reading to discover more.

Reading about “being agile”, “agility”, or one of the famous agile frameworks, we often think of growing startups, scaleups and corporations seeking to adopt more efficient ways of working, building their products better and quicker, and making their clients happier.

We might easily forget how agile small companies and software projects with only a couple of people involved can be, and how these can teach us a lot about the essence of agility.