Lean

Today, collecting data produced by the software we use daily is pretty straightforward. Reporting is getting increasingly simpler as well. What often goes up the wrong alley is knowing which data to collect and how data and reports are interpreted and used.

This article outlines the pitfalls with commonly used software development metrics and what we may use as a more impactful alternative.

If you talk about Agile Marketing, many marketers think of SCRUM, Kanban, iterative sprints of x number of weeks, stand-ups and weekly meetings, service tickets in tools like JIRA, and others. So mostly about the ceremonies and frameworks. Unfortunately, this is not Agile Marketing - these are practices some companies and individuals have installed to make it easier to work Agile.

In this article, I will explain what Agile Marketing is in a comprehensible way for everyone. Continue reading to discover more.

Reading about “being agile”, “agility”, or one of the famous agile frameworks, we often think of growing startups, scaleups and corporations seeking to adopt more efficient ways of working, building their products better and quicker, and making their clients happier.

We might easily forget how agile small companies and software projects with only a couple of people involved can be, and how these can teach us a lot about the essence of agility.