Leadership

In the book “Does Your Brand Care?”, the author – Isabel Verstraete – emphasises the importance of four pillars you should consider when leading a company, whether you’re in marketing or not. These four pillars are collaboration, agility, reliability and empathy or short CARE.

In this article, I’ll zoom in on the first pillar, collaboration. Please continue reading to discover more about it.

Reading about “being agile”, “agility”, or one of the famous agile frameworks, we often think of growing startups, scaleups and corporations seeking to adopt more efficient ways of working, building their products better and quicker, and making their clients happier.

We might easily forget how agile small companies and software projects with only a couple of people involved can be, and how these can teach us a lot about the essence of agility.

Thank you, Ambits and Herculean Alliance, for hosting the webinar about the book “Employee engagement, what else?” of Inge Van Belle & Klaus Lommatzsch.

If you missed the webinar, here are some key takeaways I would like to share with you.