We love to “pay it forward”. Here you can find our notes, thoughts and insights with the goal of expanding yours. Make sure to subscribe to our RSS feed.
How to avoid misalignment on the Ideal Customer Profile
- Marketing
- Sales
Are you a marketeer, and does it frustrate you that sales aren’t following up on the leads? Or are you a salesperson and frustrated that marketing keeps sending through this large amount of unqualified leads that take a lot of your time to follow up?
Bjièn founds new “Breaking the Silos” community
- News
We’ve been cooking something over the past weeks.
Effective Metrics for Development Teams
- DevOps
- Leadership
- Lean
- Software engineering
Today, collecting data produced by the software we use daily is pretty straightforward. Reporting is getting increasingly simpler as well. What often goes up the wrong alley is knowing which data to collect and how data and reports are interpreted and used.
This article outlines the pitfalls with commonly used software development metrics and what we may use as a more impactful alternative.
How to sustainably restore and maintain your energy balance
- Sustainability
After my last article, I often got the question: “How did you work on restoring your energy, and do you have some tips or quick wins I could use?”. I went ahead and compiled the most valuable tips and tricks I received and discovered.
What does the future of marketing include?
- Agile
- Diversity
- Marketing
- Sustainability
During the two-day Marketing congress of BAM, we got a quick plunge into what this probably will look like. In this edition, the main tracks were Meaningful Marketing, Inclusive Diversity and Martech. Discover our favourite talks that align with what we stand for and believe in with Bjièn.