Articles

Knowing what smarketing is about and what benefits you get from it is one thing. But now, how do you work in a smarketing way? What is needed to implement smarketing processes? You will discover all about it in this article.

A good collaboration between marketing and sales seems to remain a fairy tale for many companies. Nonetheless, aligning your sales and marketing into one team - the smarketing team - is one of the best decisions you could ever make. Research has even shown a smarketing team leads to higher revenue at lower costs, discover all about it.

If you talk about Agile Marketing, many marketers think of SCRUM, Kanban, iterative sprints of x number of weeks, stand-ups and weekly meetings, service tickets in tools like JIRA, and others. So mostly about the ceremonies and frameworks. Unfortunately, this is not Agile Marketing - these are practices some companies and individuals have installed to make it easier to work Agile.

In this article, I will explain what Agile Marketing is in a comprehensible way for everyone. Continue reading to discover more.

Most companies assign the responsibility of managing and defining the brand identity to the marketing or communication team. As a result, these teams will define branding guidelines and policies everyone needs to follow strictly; however, are these in line with your company culture? And don’t you lose authenticity in your content because of these?

And the most critical question is, can these rules adapt quickly to changing market conditions?

This is last part of my blog series about the book “Does Your Brand Care?” by Isabel Verstraete. As a quick reminder: the CARE principles stand for collaboration, agility, reliability and empathy.

In this article, I’ll zoom in on the last pillar: empathy. Please continue reading to discover more about it.