Bjièn /bjɛ̃/ is an independent consultancy based in one of Belgium’s thriving tech scenes: Ghent.
We were founded in 2021 by two experts seeking to apply their joint knowledge and experience at a wider set of businesses.
Daphné has years of experience as a CMO, managing director, marketer, and product manager and has been a startup founder herself at Tengu. With these insights, she decided it was time to help other founders, leaders, and teams face their challenges and shine. She’s also on a mission to tear down development and business silos and end the polarisation between them.
In this business consultancy, she helps tech startups scale and scaleups excel by
- identifying the right product-market fit,
- building up a sustainable brand perception and employer branding,
- coaching founders and smarketers on the best strategies and practices for smarketing, go-to-market and product management,
- adapting messaging to convince non-technical decision-makers and influencers, and much more.
She’s passionate about leadership, smarketing, agile, lean, product management and determining the best ways to scale your company. Her fundamental values are honesty, inclusiveness, equality, and agility.
According to others, Daphné is brave, creative, supportive, driven, solid in her values, flexible, empathetic, persistent and open to other people’s ideas and opinions. She has an open mindset and is a good planner, coach, and leader.
Starting as an Open Source developer in the early 2000s, Dietrich has worn many hats in the software industry. Before founding Bjièn, he worked as a software engineer, development team lead, project manager, technical and business analyst, and ScrumMaster in companies building SaaS solutions and tailor made web applications for SMEs, manufacturing, finance, retail, and more.
With a bag full of knowledge and experience, he now works as a software engineering consultant, agile coach and advisor to help tech companies levelling up the sustainability and focus of their product and engineering teams.
He advises on and provides durable solutions for
- delivering results sooner, improving cooperation, and reducing operational costs and risks (through agile, Lean, Kanban, DevOps, CI/CD, and more),
- scaling development teams in tandem with product strategies and roadmaps,
- managing technical debt, and modernising existing (brownfield) applications,
- aligning product & engineering with business and marketing strategies, and much more.
Dietrich is passionate about agile and lean approaches in business and software development. His fundamental values are transparency, honesty, equality and inclusiveness.
The power of neurodiversity
Neurodiversity is part of our DNA: both of us have ADHD which enables us to seek and find challenges in your complex problems and to come up with creative, out-of-the-box solutions.
Being neurodivergent also puts us in the ideal situation to help you improve on diversity & inclusion within your company.
Partners
Strengthening each other where necessary, we maintain partnerships with a number of other companies and consultants. Together we provide leadership training, agile & lean workshops, brand management, and other auxiliary services and consultancy.
By sharing the same core values, an efficient and high-trust cooperation is guaranteed.
Events
We love hosting community events, stimulating open knowledge sharing with like-minded people and organisations.
Bjièn is part of the founding and organising crew of Breaking the Silos as well as DataOps Ghent Meetup.